App opportunities, market analysis, and stuff we've learned from staring at way too much App Store data.
We read 485,929 App Store reviews. After a while, you start seeing patterns. Not all 1-star reviews are the same, and some are worth their weight in gold.
Field guides, lookup tables, technical manuals. Nobody gets excited about reference apps. That's exactly why they're such good opportunities.
Below the big names in photo and video editing, there's a graveyard of forgotten creative tools. Specialty editors, converters, and batch tools that creators actually need.
Google Maps handles getting from A to B. But 'navigation' is way broader than that. Specialized map apps for hikers, boaters, and specific industries are wide open.
This sounds like clickbait. It's not. The secret isn't being fast. It's picking the right thing to build. Here's a Friday-to-Sunday playbook.
You're not building the next Notion. But productivity is a huge category, and the big apps leave entire use cases completely untouched.
Most people read reviews to decide whether to download. Developers should read them to figure out what to build next. Here's how to do it systematically.
When people think 'fitness app' they think Strava and Peloton. But the category is enormous, and most of it has nothing to do with running or calorie counting.
Most indie devs skip market research entirely. Here's a practical guide to what the App Store can tell you for free, and when you need more than free can offer.
People trust finance apps with their actual money, and a lot of these apps are letting them down. The category has some surprisingly wide-open gaps.
Utility apps are the solo-dev sweet spot: simple, focused, and users expect to pay. Here are the ones with the worst ratings and the most room to improve.
How much do indie iOS apps actually make? We looked at 295 paid apps in the dataset to paint a realistic picture. It's not millions, but it's not nothing.
Musicians are underserved, willing to pay, and stuck with ancient tools. The Music category has the highest concentration of S-tier opportunities in the entire dataset.
You don't need a landing page, a survey, or a Twitter poll. The App Store already has the data. Here's a five-step framework for using it.
The Education category is full of apps that teachers and students hate but have no choice but to use. Here are the ones worth replacing.
Some App Store categories have dozens of poorly-rated apps and zero good alternatives. Here's where the bar is lowest.
We analyzed 982,572 iOS apps to find the niches where paid apps have the worst ratings and the most demand. Here's where the money is.
1-star reviews are free market research. Every angry user is basically writing you a feature spec. Here's how to read them.
Dozens of paid apps haven't seen an update in 2+ years. The developers are gone. The users? Still there. Still paying.
Not every bad app is worth replacing. Here's the five-signal scoring framework we use and what makes an S-tier pick.